Growing up in the 21st century, I quite sadly have to admit, the DailyMail or Mashable Snapchat stories or BuzzFeed Facebook articles with bold clickbait headlines usually end up being my predominant way of accessing news stories. 99% of the time whilst reading through the articles I also end up distracted by a new BuzzFeed personality quiz that will pop up while I’m reading so whatever important global news I was being informed on ends up interrupted. Someone will then ask “did you hear about *insert important news story here* and I end up having to pretend I know exactly about what they’re talking about and not which SpongeBob Squarepants character best suits my personality. (I got Squidward click here and do it yourself, you know you want to.)
Just by reading the above paragraph, it is very easily determined that the majority of millennials follow the same footsteps as myself and our news sources are in no way at all what our parents would consider “news”. They do however serve great purpose for satisfying our entertainment needs. It’s actually quite alarming to think individuals of our age are more likely to click on an article titled “19 Pictures that will make you want to get a dog immediately” or “18 people who took the art of laziness to a whole new level” than an article titled “These Men Were Accused of Mutilating, Harming, Or Assaulting Patients. But They Could Have Been Registered As Doctors Again.”
In Noah Robischon’s “How BuzzFeed’s Jonah Peretti is Building a 100-Year Media Company” which is definitely worth the read, three main points to take away are Peretti’s influences: Paramount Pictures, CNN and Jay Z. The revolutionary impacts of the three being:
- Paramount’s self-cast of talent and its own distribution channel in the form of theatres “that allowed them to adapt and change as the market changed,” says Peretti
- Ted Turner’s (CNN) ability to use satellite and cable technology to operate 24-hour news at only a fraction of what the networks expenses were
- Growing up listening to Jay Z whose music was filled with “boasts—selling more albums, earning more money, amassing more bling” . Compared to his indie-rock loving friends who despised mainstream media and a “deeply tortured relationship with popularity” Peretti felt the opposite and that whatever he wanted to create, he wanted it big.
BuzzFeed’s power to relate to a range of audiences and be accessible through a range of platforms, adapting and changing as we as a population do the same, has contributed to its great success. Whether all its’ “news” is considered reliable is questionable, but it’s ability to inform audiences on important stories like “Which Of The “Friends” Characters Voted For Trump?” is amazing.
Noah Robischon’s ” How BuzzFeed’s Jonah Peretti Is Building A 100-Year Media Company” 2016, https://www.fastcompany.com/3056057/how-buzzfeeds-jonah-peretti-is-building-a-100-year-media-company
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